Naming for new products, services and companies
Pollywog helps brands start strong, creating story-rich brand names for clients from startups to nonprofits to the Fortune 500. We have a particular specialty with financial advisor services and have helped many transition from a personal practice name to a brand name that captures what their practice is all about.
Keywords: naming branding "brand creation" "naming a new business" "startup naming"
Interview Q&A
How long have you been in business?
Since 2007
What is your primary product or service?
We are primarily a naming agency, but we also deliver services supporting the creation and verbal expression of a brand, e.g.: strategy, brand consulting, brand essence, brand architecture, naming strategy, name evaluation, category naming, naming systems, domain names, copywriting, and elevator speeches.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
Pollywog's founders were advertising agency creatives who recognized the need for a naming process that produced more powerful names in a more cost-effective, streamlined way.
How do you differentiate yourself from other businesses in your category and area?
Our process is research-based: Some names are more attention-getting and memorable than others. Research into how our brains process stimuli has revealed many answers that guide our process to create powerful names.
Better evaluation: We've developed a proprietary evaluation of the 17 key traits that affect the viability of a name. This helps us identify great name options and gives you objective criteria to inform your name choice.
Ultra-efficient: We've streamlined our process to focus on what's most crucial to create outstanding names. It's how we're able to offer exceptional name creation for a fraction of what other naming agencies may charge.
How many locations do you have and do you have plans to expand?
1 location with no plans to expand
Which areas do you service?
We can work with any English-speaking client in the world using Skype or a similar web-conferencing program.
Who owns your company or runs daily operations?
Devon Thomas Treadwell, founder and creative director
Contact Pollywog, a Naming Company:
